The world’s first super-premium cannabis lifestyle brand hires consumer products veteran, who joins the company with extensive global cannabis and tobacco sector leadership experience
LOS ANGELES – February 15, 2019 /Canna Newswire/ – Ignite International, Ltd. today announced the appointment of Jim McCormick as President reporting to Dan Bilzerian.
Mr. McCormick joins the company as a highly experienced global consumer goods executive with a deep understanding of brand and trade marketing, operations and supply chain, finance and scaling a business internationally. Mr. McCormick has operated extensively in regulated markets and built strong brands in these environments. At Ignite, Mr. McCormick will oversee all aspects of the company, reporting to Founder and Chairman Dan Bilzerian.
Previously, Mr. McCormick was the COO and CFO for KushCo Holdings Inc., the leading provider of ancillary products and services to the US and Canadian cannabis sector. Mr. McCormick spent the majority o..Read more